What It’s Like To Go To Facebook Blueprint Live

Today I joined about 30 other agency professionals in a Facebook Blueprint Live working session. Ten peeps came from my agency, and a whole bunch of others around town joined us for this full-day training session. Being the type of person that learns better with an instructor standing at the front of the class with interactive…

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How To Market To Parents On Social Media

So we know a lot about that hot and sexy 20-something Millennial every brand is trying to reach, but let’s take a minute to think about some other adults that carry quite a bit of clout… Parents. Are parents on social? Do they do anything else besides embarrass their teenage kids with the most awkward Facebook…

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Do You Really Know If Millennials Are Loyal to Brands?

So you want to reach Millennials? Everyone does. With all the overwhelming research out there, I feel like everything is a contradiction. For example, one study says 70% of Millennials think their generation is less brand-loyal than previous generations and yet there’s a stat that says once they find a company/product they like, 80% of Millennials will…

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Why You Need to Increase Your Social Media Budget

So you’ve finally got the green light to invest in social media last year, and the results were good. So this year you’re looking to do the same thing again, with the same budget, hopefully getting the same results. Sound familiar? In my experience, it’s been almost exclusively social media projects that try to garner…

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