Why You Need to Increase Your Social Media Budget

So you’ve finally got the green light to invest in social media last year, and the results were good. So this year you’re looking to do the same thing again, with the same budget, hopefully getting the same results. Sound familiar? In my experience, it’s been almost exclusively social media projects that try to garner…

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A Day in the Life of a Copywriter

As told by Peggy Olson. You’re delivered a brief. It makes no sense. WTF? You’re your worst critic and spend hours trying to make your work meaningful. No one feels the same way. Good or bad work doesn’t matter. You receive feedback littered with spelling mistakes and terrible sentence structure. You stand your ground and…

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