How To Market To Parents On Social Media

So we know a lot about that hot and sexy 20-something Millennial every brand is trying to reach, but let’s take a minute to think about someΒ other adults that carry quite a bit of clout… Parents. Are parents on social? Do they do anything else besides embarrass their teenage kids with the most awkward Facebook…

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This Totally Deserves an Award

I’m so proud to say that I’ve taken part in an award-winning campaign. My work on Eurostar’s #storiesarewaiting took home the prize at the 2014 Brand Republic Digital AwardsΒ in the Leisure & Sporting category. During the last quarter of 2013, Arena Media pushed out a blogger campaign to go along with Eurostar’s re-branded commercial, Stories…

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