What It’s Like To Go To Facebook Blueprint Live

Today I joined about 30 other agency professionals in a Facebook Blueprint Live working session. Ten peeps came from my agency, and a whole bunch of others around town joined us for this full-day training session. Being the type of person that learns better with an instructor standing at the front of the class with interactive…

Continue Reading

How To Market To Parents On Social Media

So we know a lot about that hot and sexy 20-something Millennial every brand is trying to reach, but let’s take a minute to think about some other adults that carry quite a bit of clout… Parents. Are parents on social? Do they do anything else besides embarrass their teenage kids with the most awkward Facebook…

Continue Reading

Free Writing Tools That Help You Make Better Headlines

With 1.13 billion daily active users on Facebook, it’s a no brainer that marketers are all over the channel surfacing all types of ads. And with content driving a quarter of overall traffic, it’s obvious that link ads are the best use of your hard-earned money. So of course, every business and their dog are creating Facebook ads driving…

Continue Reading

Why You Need to Increase Your Social Media Budget

So you’ve finally got the green light to invest in social media last year, and the results were good. So this year you’re looking to do the same thing again, with the same budget, hopefully getting the same results. Sound familiar? In my experience, it’s been almost exclusively social media projects that try to garner…

Continue Reading