My current role as a senior digital strategist (with a focus on content and social) allows me to lead branded content initiatives across a variety of clients, from developing concepts for new website redesigns to campaign and social media content.

My work streams from creating annual digital strategies, content planning on a monthly basis, to developing content guidelines and playbooks for clients to use with their internal creative teams. Clients I’ve worked with include Sun Life Financial, Royal Bank of Canada, Werther’s Caramels, Home Hardware, Quiznos Canada and SCENE.

Looking for some help in developing content or want some examples of writing? Primarily known for my beauty content on, I also dabble in guest posts for many of my clients, and liaise with influencers if you’re looking to reach a specific audience.

Give me a shout if you want to meet and chat about some of my work!


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